MUVALY

Together with my co-founder, I build Muvaly’s brand, creative direction, and content engine; from defining the identity and tone of voice to designing campaign and content concepts that champion Black mothers.

 

I co-strategise, shape the narrative, and direct production across photo/video, social, and event-led content, turning community insight into clear ideas, cohesive visuals, and assets that move our audience.

 

I steward the brand system (colour, type, templates), brief and manage creatives, and align partnerships and activations so everything we publish is on-brand, purpose-led, and measurable.